RISE
1)      Social media will become more personal
.         Ability to control the information you see in your network
(Twitter lists, Facebook friend lists, ability to hide friends news feed, niche networks)
.         Ability to personalize your contacts even more
.         Real-time search will  make all of Your content searchable

2)      Social media will become mobile
.         Ubiquitous – always with you
.         Mobile phones provide personal and easy access to social media platforms
.         Social networks will become Location-aware
.         Companies will keep banning social networks at work pushing employees to use their smartphones for “social media” breaks

3)      Your Social network  will  follow you around the internet
.         A Universal login will allow you log into any site with your Facebook or twitter account
.         Making it easy to share content with your network
.         And making sure you get personalised content

4)      Corporate emphasize on the ROI of social media
.         Metrics to measure your social media will be defined, and related back to cost.
.         Monitoring/measuring social media conversations will become even more important

FLOP
5)      Twitter won’t be able to commercialise it community , which begs the question, How is Twitter going to make enough money, for the service to continue to function?