As President of both Engine and WCRS, Robin was part of the management team that led the management buyout from Havas in 2004. Robin began his career by setting up a student advertising agency while he was still an undergraduate at Cambridge. After working as a copywriter in a number of agencies including Collett Dickinson Pearce and Partners, he co–founded Wight Collins Rutherford Scott with Peter Scott in 1979.

Though Robin Wight has spent his whole career in advertising, he has always had a number of outside interests. From 1982 to 1984, Robin served as the marketing adviser to the Right Hon Peter Walker when he was Minister for Agriculture before serving as a Council Member for Food from Britain between 1984 and 1988.

In 1989, he became Chairman of the NABS (National Advertising Benevolent Society) appeal raising nearly £4million for the industry.

Penelope joined Altogether Digital as a Social Media Planner in August 2009 with the remit to strategically plan Social Media campaigns based on consumer insight and behaviour for Altogether’s clients, which include Abbey, Sony Audio and Kleenex.

Prior to this Penelope worked for 2 Years as a Social Media Specialist for Greenroom Digital / Momentum Worldwide, where she worked on a number of research, strategy and implementation campaigns for Entertainment brands.

Social Media ‘09

Post event info – photos, blogs, video, twitter feed and more neat monitoring.

Social Media 09 is the UK’s seminal social media event for professionals working in marketing, PR, advertising & corporate communications.At Social Media ‘09 on the 12th November we’re expecting over 200 of the UKs best & brightest individuals from a wide range of organisations to get together for an afternoon of learning, demos and sharing of best-practice. This event is a half-day conference & masterclass that will provide marketing, advertising, PR and corporate communications executives with the know-how necessary to develop, execute and manage a social media strategy that delivers value.

The event will run from 2pm til 6pm on the afternoon of the 12th November and be followed by a networking drinks reception. In an afternoon packed with insightful and instructive case-studies delivered by social media specialists and clients at the helm of social media initiatives you’ll learn where to start, what to do, what works, what doesn’t, and what tools to use. Our aim is to make you social media savvy by sunset!

Unlike the one-way broadcast nature of traditional marketing, social media marketing is a series of ongoing ‘conversations’. Accordingly, the second part of the afternoon deals with engagement & monitoring and how to use the available tools to track campaigns and one’s brand and respond appropriately.

We aim to ‘eat our own dog food’ and use social media to both market, engage with and monitor the development of the event. We’re actively seeking ideas & suggestions on what you’d like to see included or what you think would benefit attendees in terms of helping them acquire the knowledge to effectively develop & implement a social media strategy. Please comment on this blog post or email us at team@mashupevent.com with your suggestions.

TBC

Janet is Head of Operations for Quirk in the UK. Quirk is the largest eMarketing agency in Africa and a leading company in innovation globally having created the renowned Online Reputation Management Tool ‘BrandsEye’, the crowdsourcing platform for creative ideas ‘IdeaBounty’, and producing creative campaigns using the latest technologies for clients around the world. Quirk also won the ‘08 Econsultancy Award for Innovation in Search.

Janet has been at the forefront of Social Media since ‘05 when she began podcasting and was MD for Talking Voices, a podcast production company. As Operations Director for many years in the language services and communications industries, Janet has worked with FTSE 100 UK companies and global brand leaders.

Toby started his digital career at Haymarket publishing in 1997 where he set up a digital team and launched Autosport.com. He founded Backend London in 1999, sister agency to Deepend and Glue.

He was a Director of digital agency Perception from 2001 before it’s acquisition by DC Interact in 2003 where he went on to hold the role of Managing Partner. After the merger of DC Interact, Meme and Eyefall to form Altogether Digital, Toby took on the role of Managing Director. Altogether work with brands including Abbey, Andrex, Sony, Kleenex, Vertu and Glenfiddich.

Katy Lindemann is a senior strategist at Naked Communications, a creative communications agency, where she develops social ideas and communications strategies for clients such as Vodafone, Nokia and the COI. She is also part of the IPA (Institute of Practitioners in Advertising) Social group, across-industry team working to define best practice and guidance for social communication. She was one of the first ever UK bloggers, having started blogging in 2000 when it was still called weblogging and people thought it would never take off.

Mat Morrison is a senior digital comms planner and (these days) socialmedia expert with leadership experience at a regional and global level. He has held board director roles, or been a director of his own companies, since 1999. You’d think that he’d have picked something up by now. He began his career almost 15 years ago at AKQA, going on to help set up Tribal DDB London as Commercial Manager then Head of Strategy. Before joining Porter Novelli as Global Digital Planning Director, he helped set up the digital comms planning agency RMM where (among other clients) he worked for Buckingham Palace. Mat is particularly interested in how networks of people make decisions, how we can model and measure “influence” and whether (in the final analysis) this is actually such a good idea.

I help clients understand and engage with the online space around their organizations and brands. I specialise in creating and implementing clear and objective strategies that encompass the myriad digital and social media channels, along with traditional PR, experiential and ATL activities. I’m a firm believer in integration – breaking marketing and communications campaigns into discipline or channel-specific silos doesn’t deliver impact.I’ve been in the PR industry for over ten years, with over five years of digital and social media experience. This includes search engine optimization and marketing; website development and management; video / audio content production; online PR; social media outreach and online reputation management. Wider experience includes consumer, corporate and B2B PR and I am also conversant with other martketing disciplines.Current clients include MTV UK and MTV Europe, learndirect, the Scottish Government, the Department of Business, Innovation and Skills and Mishcon de Reya.Previous client experience includes award-winning campaigns for clients such as AT&T, Harry Potter, the Air Transport Action Group (ATAG) International Air Transport association (IATA), P&G, BT, the World Hepatitis Alliance, McCain Foods, Egg, Yucatan Holidays, Borough Market and Dr Martens.In my spare time I provide pro bono strategic digital counsel for start-ups and third sector organisations.

Since he gave up playing with really big computers as a research scientist Chris has been trying to find more and more excuses to play with really big computers powering web applications. He’s been involved in projects as diverse as bringing Which? to an online audience, social worlds for 7-11 year olds, video archives of Nobel Prize winners telling their life stories, a James Bond premiere webcast and putting contemporary sculpture on Trafalgar Square’s Fourth Plinth.

He is a co-founder of Jaggeree which is a consultancy which works in the spaces and intersections around content, play, people and data.