| 1:30 pm |
Registration |
|
| 2 pm |
The Future is Bright, The Future is Social |
Robin Wight |
|
Demystifying Social Media |
Katy Lindemann |
| Case study |
Tepilo and Social Media |
Sarah Beeny, Tepilo |
| Case study |
Wonderbra with Dita von Teese |
Marshall Manson, Edelman |
| Case study |
Did anyone see the moonwalking bear? |
Toby Gunton, Altogether Digital |
| Case study |
Kleenex Twitter Map |
Penelope Lipsham |
| Case study |
RAF recruitment |
Emma Cowan, COI |
| 3:15 pm |
The Good, the Bad & the Ugly of Social Media |
Mat Morrison, Porter Novelli |
| Case study |
First Direct shares customers comments
|
Deborah Copeland, Brahm |
| Case study |
Safesex MTV campaign |
Paul Borge, Consolidated PR |
| Case study |
Liberal Democrats and social media |
Mark Pack |
| Case study |
Unilever – crowdsourcing for Peperami
|
Nic Ray, Quirk/IdeaBounty |
| 4:00 pm |
Tea/Coffee & Networking |
|
| 4:20 pm |
Social Network Analysis on Steroids |
Dan Klein, Detica |
| Case study |
The Social Company Culture |
Andrew Gerrard |
| Case study |
Social Media Strategies |
Giles Rhys Jones, Ogilvy |
| Case study |
Sentiment Analysis |
Giles Palmer, Brandwatch |
| Case study |
Swine Flu – monitoring & communicating |
Heather Hampson, COI |
| Case study |
Social Media in Government |
Jonathan Akwue |
| 5:20 pm |
Engagement in the Real World |
Andrew Grill |
| Analysis |
Monitoring tools – what’s the right tool for you! |
Josh Feldberg |
|
On the horizon of a real-time networked society |
Chris Thorpe |
| 6 pm |
Networking & Drinks Reception |
|
